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Pattern Design for Smirnoff Ice

Smirnoff ICE believes everybody has the potential to be the

party starter. There’s a spontaneous, patterns-on-patterns,

“so-extra” fun one inside all of us — and where you find that

coming to life, you find ICE.”

Pattern is in current use for Out of home advertisement and Social Media. Billboards, bus stops and other forms OOH ads have been featured in the following cities:


North Carolina:  Charlotte / Raleigh

Virginia: Richmond / Norfolk

Texas: Dallas

Arizona: Phoenix

Wisconsin: Milwaukee / Madison

Social media posts can be found here